Social Entrepreneurship by Constant Beugré
Author:Constant Beugré
Language: eng
Format: epub
Publisher: Routledge
Published: 2017-08-15T00:00:00+00:00
3.2.8 Social Impact Measurement
The social entrepreneur must identify the potential impact of the social venture. This comprises the consequences of the social venture on the entire community. This section should also include a measurement of social return on investment (SROI). The two concepts of social impact measurement and social return on investment are discussed in detail in Chapter 14. By indicating the potential social impact of the social venture, the social entrepreneur will demonstrate the social benefit of the venture to potential stakeholders. When measuring social impact, the social entrepreneur must show that the venture meets both financial performance and social objectives. A social venture that demonstrates a clear social impact and a social return on investment is far more likely to attract potential stakeholders than one that does not. Measuring social impact represents an opportunity to convince stakeholders that the social venture will fulfill an important social mission. The tools for measuring social impact are also described in Chapter 14. For example, social return on investment is a powerful tool for measuring the impact of a social venture.
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